Jan 30, 2014

"You Worry about Youself"

Photo via Ryan Hunley from YouTube

As either a parent or a kid, at sometime in your life I'm betting you have either said or had said to you something comparable to one or more of the following:

  • If Jimmy jumped off a bridge would you follow him?
  • I'm not Sally's mom
  • You've got plenty of lumps in your own potatoes (one of my mom's favorites). Similar sentiments include things such as "since when is your garden free of weeds" and the biblical oldie but goody "Let he without sin cast the first stone".
Last night I caught myself leveling the "You worry about yourself and let your sister and me worry about her" variation of this. The momism fling occurred in reply to my four-year-old daughter's insistence that her sixteen-year-old sister should have to go to bed at the same time as her so that she's not cranky.

And that's when I had an aha moment and realized maybe I should be taking my own advice.

As my day had worn on, I had hit a place where I felt overwhelmed with the tasks in front of me. Not because I couldn't accomplish them, but more because I felt like even if I did them, it probably wouldn't matter. The conversation in my head went something along the lines of the following:
  • OMG. My twitter feed fills up with 1000+ tweets a second. I bet everyone else's does too. Nothing I say is going to get through that noise
  • Another link reminding me that even if I did finish or publish my book there are 300,000 novels published every year. How will anyone ever find mine?
  • Do you know how many established blogs there are out there? Why would anyone read mine!
  • Great, another update on google's algorithm. No recognition for guest posting now. No one is ever going to find me.
  • The majority of businesses still fail within in the first five years and there are more businesses being started now than at any time in history.
  • This one article alone list 35+ places I should be delivering content to. I will never keep up.
  • Sigh. "So and so Queen of my occupation" is so much better than I am. What am I doing?
I'm sure you have some variation of this self pity party that you play in your head sometimes too. As we look around at the vast activity that happening in the social media space, it's easy to get lost in the feeling that we will never break through all the noise and be heard. Whether we're starting a new business, launching a new book or other creative endeavor, the fight for discovery and recognition is the same.

Of course, the answer to all of these self doubts is "so what, what are you going to DO about it?" You've chosen to do whatever it is you're doing. Hopefully, you've put together a plan to support your ultimate goal. None of the above sentiments, even if they are all true, will get you any closer to reaching said goal.

That's not to say that you shouldn't review your plan or where you are in regards to your competition. Self awareness is important. Realistically, though, you don't have a lot of options. The only choices you have are to quit, change your strategy or work harder on the one you have. 

And, if you notice, all of those options are personal decisions as well. No one in the great "out there" is going to make that choice for you. So in the end, there's really only one thing we can do:

"You worry about you."

If you are feeling overwhelmed by the vastness of the universe and your place in it, like no matter how much you try to push the rock up the hill you just don't seem to be moving it at the same pace as everyone else, STOP. 

Put on the blinders. Work your plan. You worry about you. And the rest will take care of itself.

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